Signal>Noise

The Luckiest Era to Be Curious

Why "building it right" might be hiding what makes you different

5 hrs ago • Max Bernstein

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13:46

What Sign Would AI Hold Up at a Football Game?

If you had to hold up a sign at a stadium capturing how you actually work, what would it say? I asked AI first. The answer surprised me.

Dec 7 • Max Bernstein

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November 2025

Why Your Uncle Will Out-Influence You at Thanksgiving

The Science of Confident Ignorance

Nov 27 • Max Bernstein

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Why Your Brain Ignores “Better” (And What To Do About It)

Stop competing on 'better.' Start showing what you see that others miss.

Nov 15 • Max Bernstein

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Your Best Work Is Dying With You

What a 300-year-old violin maker reveals about the expertise you can't explain (and why that's costing you everything)

Nov 12 • Max Bernstein

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October 2025

I Have 12 Years of Experience But No Idea What Makes Me Different

How Claude extracted a complete portfolio of frameworks from a resume, LinkedIn profile, and 20 minutes of voice memos

Oct 26 • Max Bernstein

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Why Your Best Ideas Come From Conversations You’re Not Recording

Turn 15 Minutes of Venting Into a 90-Day Implementation Plan

Oct 18 • Max Bernstein

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What Rick Rubin Is Actually Doing When He Says “I’m Not a Musician”

The most sophisticated influence pattern in music production, disguised as humility

Oct 6 • Max Bernstein

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September 2025

The 5 Invisible Moves Sam Altman Makes in Every Interview (And Why Your Brain Falls For Them)

The most powerful CEO in tech gains trust by admitting he doesn't know where he's going. That's exactly why 3 billion people follow him there.

Sep 20 • Max Bernstein

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The 5 Invisible Patterns Russell Brunson Uses on You (And You Never Notice)

You Think You're Learning About Funnels

Sep 8 • Max Bernstein

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August 2025

Friday Fun: The Athena Pattern (And Why You're Probably a Secret Greek God)

Happy Friday, Signal > Noise crew!

Aug 29 • Max Bernstein

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You're Standing on Acres of Diamonds and Can't See Them

Earl Nightingale solved the expertise blindness problem in 1956. We just forgot to listen.

Aug 28 • Max Bernstein

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