Stop losing clients to people who aren’t as good as you

You help clients see what they can’t see. You diagnose their blind spots. You’ve done it for years.

But when someone asks what you do?

You stumble.

“I’ve been recording stuff for 20 years. Days and days of transcripts. Actually, I could just turn it over—just make products very, very quickly now. This helps me simplify.”

—Ev

“One of the things that’s always been very challenging for me is to explain what I do. But now that I can see it a little bit more clearly... now I have a process that can be stamped out.”

—Jay

You don’t have a positioning problem. You have a visibility problem.

You’ve spent years building expertise that works. Clients get results. They refer others.

But when someone asks, “What makes you different?” you fumble. Not because you’re bad at explaining. Because you got so good, you forgot how.

Classic case of the cobbler’s children having no shoes.

You do this for your clients every day. Who does it for you?

WHAT SIGNAL > NOISE IS

A weekly newsletter that helps you see what you can’t see.

Each issue breaks down the patterns hiding in your expertise. The stuff you do without thinking that’s actually worth the most.

Plus: The exact prompts to extract it yourself.

WHAT YOU GET — FREE

Weekly essays on the science of invisible expertise

• Why your best work is invisible to you

• How AI reveals patterns humans can’t see

• Real transformation stories (before/after pattern revelation)

• The cognitive science behind “I just know”

This helps you understand the problem.

WHAT YOU GET — $10/MONTH (GOES TO $20 DEC 22)

Everything free, plus the extraction tools.

The Cognitive Fingerprint Prompt & Workflow Library

When you upgrade, you get password access to the full library on my site. These are the same prompts and workflows (+ more) I use with clients, yours to use immediately.

What’s inside:

• Expertise extraction prompts (surface patterns you can’t see)

• Framework identification workflows

• “Hidden genius” diagnostic tools

• Decision-making pattern extractors

• Voice and communication style analyzers

New prompts and workflows added weekly.

What happens when you use them:

“I have used two of these prompts, and came away impressed.”

“Every time we go meta, I get a dozen other ideas for things I could do.”

—Bonnie

“That’s bang on. That’s all me.”

—Lou

Also included:

• The Expertise Blindspot Finder GPT ($99 value) — Paste in a transcript, get your hidden patterns back in minutes

• The Framework Factory Course ($497 value) — The complete system for transforming invisible expertise into documented IP

• Deep dives into the methodology — How the extraction process actually works

• Tactical frameworks — Immediately usable systems from each article

• Real extraction examples — Behind-the-scenes from actual client work

“I’m hesitant to even write this testimonial because Max and the Cognitive Fingerprint have been my secret weapon. It’s allowed me to see patterns, blindspots and frameworks I would have never spotted before. He’s made me look cool in front of my friends and wow’d my partners and stakeholders and overall made me an AI practitioner who gets great results. His system has allowed me to add massive value to my businesses and have gotten me into deals that I wouldn’t have otherwise had access to.”

—Mike David, Entrepreneur

“AI went from being this generic disappointment to being a regular thinking partner. Max didn’t just show me how to use AI. He taught me how to make the invisible visible—things I didn’t even know that I was doing or saying. I come out smarter and richer every time we connect.”

—David Limiero, Founder, Edens View Coaching

“Hey man, your process crushes. I do this level of strategy in my current position and the level of differentiation your process provides is above and beyond.”

“I’ve actually had people cry on calls—because when I show them what they do, and how smart they are, and what their hidden genius really is... they just can’t see it themselves. It has such a profound effect.”

—Max Bernstein

THIS IS FOR YOU IF

You’ve spent years building expertise that works brilliantly, but you can’t explain how.

You know there’s a system behind your success. You just can’t access it consciously.

You’re tired of:

• Saying “I just know” when asked about your methodology

• Losing deals to people who aren’t as good as you but packaged it better

• Recreating your approach from scratch with every client

You’re ready to:

• See the patterns you use unconsciously

• Turn “intuition” into articulable frameworks

• Finally have words for what you’ve been doing all along

I’m Max Bernstein. I make invisible expertise visible.

I’ve spent all of 2025 developing a system that uses AI to detect patterns experts can’t see while they’re running them. The linguistic fingerprints. The decision sequences. The unconscious competence operating below conscious awareness.

The prompts in this library are the same tools I use with clients. Now they’re yours.

• Free subscribers: Join if you’re curious about the science of invisible expertise.

• Paid subscribers: Upgrade if you’re ready to extract your own patterns using the same methodology I use with clients.