Signal>Noise

Signal>Noise

You’re Not Using AI Wrong. You’re Thinking Wrong.

The real difference between AI amateurs and strategic operators, and why it matters more than you think.

Max Bernstein's avatar
Max Bernstein
Apr 07, 2025
∙ Paid

Meet Alex and Jordan.

Both run lean, six-figure businesses with room to grow.
Both are sharp, early adopters.
Both opened a ChatGPT tab last year thinking, “This could change everything.”

But twelve months later?

Alex is drowning.

His ChatGPT tab is always open alongside 47 Chrome windows, a packed calendar, and a constant hum of low-grade panic.

AI didn’t sim…

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