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Signal>Noise

Your Expertise Has a Personality Disorder

Discover why 85% of your consulting expertise is invisible and how four cognitive personalities in your brain are costing you money. Based on neuroscience.

Max Bernstein's avatar
Max Bernstein
Aug 02, 2025
∙ Paid

You're in a client meeting, smoothly handling their toughest questions. The CEO throws you a curveball about their failed product launch. Without hesitation, you synthesize market data, organizational dynamics, and competitive intelligence into a insight that makes everyone lean forward. "That's exactly it," the CEO says.

Later, a colleague asks you to e…

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