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Write Headlines That Convert: Using AI to Craft Attention-Grabbing Copy Schwartz Would Love

Eugene Schwartz Meets the Future of Copywriting.

Max Bernstein's avatar
Max Bernstein
Jan 05, 2025
∙ Paid
John Caples

"They laughed when I sat down at the piano, but when I started to play!"

This classic headline isn't selling a piano.

It's tapping into something much deeper.

The desire for recognition, admiration, and the quiet triumph over doubters.

It's a perfect example of how a headline can capture attention and compel the reader to learn more.

What make…

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