Why Customers Say One Thing But Buy Another
The Customer Psychology Audit That Decodes Purchase Conversations (With AI Prompts)
Up to 50 percent of people provide dishonest responses on any given survey.
Yet most businesses still base their entire customer strategy on what people say they want rather than what they actually buy.
40% of my latest AI course customers came from outside my target market.
Lawyers buying coaching content.
Educators purchasing consultant training.
Corporate executives investing in small business frameworks.
Every marketing expert would call this a targeting disaster. Confused messaging. Broken positioning. Clear evidence I needed to "focus my niche."
Instead of fixing my "broken" marketing, I did something most business owners never do: I analyzed what these "wrong" customers actually said in their purchase conversations.
This altered everything I thought I knew about customer psychology.
These professionals weren't buying an AI course. They weren't even buying business training.
They were purchasing something I'd never consciously decided to sell…
Something that explains why accomplished…
