Why Customers Say One Thing But Buy Another

The Customer Psychology Audit That Decodes Purchase Conversations (With AI Prompts)

Up to 50 percent of people provide dishonest responses on any given survey.

Yet most businesses still base their entire customer strategy on what people say they want rather than what they actually buy.

40% of my latest AI course customers came from outside my target market.

• Lawyers buying coaching content.

• Educators purchasing consultant training.

• Corpo…