Signal>Noise

Signal>Noise

Why Breakthrough Advertising Is the Timeless Playbook for Winning Markets

How Eugene Schwartz’s masterpiece provides the foundation for marketing in an AI-driven world—now with a custom GPT to help you apply it.

Max Bernstein's avatar
Max Bernstein
Dec 29, 2024
∙ Paid

Imagine having access to marketing secrets that have generated billions, now amplified by AI. I first encountered these powerful principles in Brian Kurtz’s Titans Mastermind during his immersive ‘Breakthrough Bootcamp’ on Eugene Schwartz’s Breakthrough Advertising.

It was a fantastic experience, covering the core drivers of human desire—principles that …

Keep reading with a 7-day free trial

Subscribe to Signal>Noise to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Max Bernstein · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture