The FBI's Secret to Influence: Stop Selling, Start Mirroring
How former hostage negotiator Chris Voss turns "You're right" into "That's right" – and why it matters for your next marketing message
In a dimly lit Harlem apartment, facing a drug dealer with a gun, former FBI negotiator Chris Voss did something unexpected.
He didn't make demands. He didn't threaten. He listened.
In a world of nonstop noise, this simple act of listening is a powerful way to cut through the clutter and connect with customers on a deeper level.
“Look, I know you don’t t…
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