The Day I Discovered People Don't Want to Learn (They Want to Discover)

How I turned a dense methodology document into an interactive experience that made me rethink how we share expertise

I was staring at my screen, scrolling through page after page.

The EXTRACT Method™. A methodology I'd been refining with clients. Cognitive science research mixed with real-world patterns. All packed into this comprehensive document that...

Put me to sleep.

I'd spent weeks writing it. Getting every detail right. Making sure it was thorough.

It was solid. It was useful. It had everything someone would need to understand expertise extraction.

And I was struggling to stay focused just reading through it.

If I'm struggling to stay engaged with my OWN methodology... what chance does anyone else have?

What Nobody Tells You About Being an Expert

Here's what nobody tells you about being an expert:

The more you know, the worse you become at sharing it.

Why? You've forgotten what it's like to NOT know.

You've internalized patterns so deeply that explaining them feels like describing how t…