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How to Price Your Services When AI Makes You TOO Efficient

Stop punishing yourself for working smarter. Price your services based on value, not time.

Max Bernstein's avatar
Max Bernstein
Jan 25, 2025
∙ Paid

You've gotten really good at using AI to deliver better work, faster. What used to take days now takes hours. What used to take hours now takes minutes. But this creates an interesting problem. Are you actually punishing yourself for being more effective by charging by the hour?

When you use AI tools well, you work faster and smarter than ever. But the traditional hourly billing model wasn't built for this world. Your clients aren't paying for time - they're paying for solutions and results. The way we've always priced our work needs to catch up with how we actually work now.

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The Problem with Hourly Billing

Take a client who needs market research. Your AI tools help you deliver deeper insights and better analysis faster than ever. But hourly billing puts you in a tough spot. Do you bill less time and earn less for better work? Or bill "normal" hours and hide how efficient you've become?

That's the problem with hourly billing today:

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