How McDonald's Cracked the Code That Uber, Amazon, and AI Now Follow
What McDonald's Understood That Changed Business Forever
In 1948, the McDonald brothers did something strange. They fired all their carhops, simplified their menu from 25 items to 9, and redesigned their kitchen to work like a factory assembly line.
Everyone thought they were crazy. Restaurants were about service and variety.
But they had recognized a pattern from manufacturing: When you standardize complex pro…
Keep reading with a 7-day free trial
Subscribe to Signal>Noise to keep reading this post and get 7 days of free access to the full post archives.