A 90-Day Content Plan to Make Your Framework Matter

From Hidden Genius to Market Must-Have

Welcome to Irreplaceable! Here's how we're standing out together...

Your Authority Position Framework is ready. But turning it into market influence? That's where most experts stumble.

I had my framework polished and positioned. Wrote posts. Made videos. Shared insights. All the usual moves. After three months of content creation, my beautiful framework gathered digital dust.

Nobody cared.

One night, staring at my content calendar, something clicked. The problem wasn't my content quality. It was the architecture. I was building rooms without a blueprint. Each piece stood alone instead of building momentum.

Let me show you the 90-day content architecture that changed everything.

---

What Your Market Needs Before They'll Adopt Your Framework

Here’s what nobody tells you: your market needs three things before they’ll adopt your framework:

1. They need to understand why it matters.

2. They need to know how to use it.

3. They need to trust that it works.

And here’s what I did wrong —I was jumping straight to the "how" before building the "why."

Take Maria, for example. She created the brilliant “Attention Architecture Framework” but faced the same problem: no one cared. She flipped the script by focusing on what her audience was struggling with. Instead of starting with her framework, she started sharing what she saw in the market:

"Just reviewed another agency's analytics. 50,000 followers, tons of engagement... and barely any revenue. Something's broken here."

It was bold. It was risky. And it got attention. Why? Because she challenged the way her audience thought about success. She documented what wasn’t working instead of immediately pitching her solution. Week by week, she shared examples:

• Metrics that looked impressive but delivered nothing.

• Businesses investing in the wrong strategies.

• Patterns that exposed deeper problems.

By the time she introduced her framework, her market was primed for it. They weren’t just interested—they needed it.

Even then, Maria faced resistance. Her audience was emotionally and financially tied to outdated metrics. So, she did something genius: she pulled back the curtain. She shared behind-the-scenes stories of businesses transitioning to her framework. The messy middle. The small wins. The tough pivots.

This progression didn’t just teach her audience—it changed how they thought about success.

---

Let Me Show You How to Build This Progression

Here’s how you can create this same systematic progression for your framework:

The Framework Content Generator (Prompt)

If you don’t have a framework yet, I recommend you go back and read “Frameworks that Shape Industries”. If you are still struggling, shoot me a note and I can give you additional ideas.